postmates coachella 2024

You know what people love? SAUCE. Fun fact: Ranch was added to over 2 million Postmates orders in 2023 alone.

So to give the people what they want most, we created the world’s first Sauce Bar in Coachella VIP.

We partnered with LA’s favorite restaurants to bring a flight of sauce-sational sauces, fries and tots for dunkin’, and even saucetails (yep, sauce cocktails) to the desert.

And we even made an exclusive hot sauce with music-producer-foodie-extraordinaire, Benny Blanco.

Featured in People, Los Angeles Times, Food & Wine, New York Post, NBC

2024 BizBash's 12th Annual Event Experience Awards / Best Coachella Activation

LET’S GET LOST IN THE SAUCE

BEYOND COACHELLA

We even had something for the homebodies who participated in “Couchella” weekend. In partnership with Benny Blanco and LA’s favorite restaurants, we created 4 exclusive “Secret Sauce” menu items, available only on Postmates.

But the sauce didn’t run out there! We made our exclusive Benny Blanco x Postmates Secret Sauce available to the masses via nationwide shipping, along with Benny’s cookbook ‘Open Wide’.

Creative Lead/Copywriter: Sydney Lindsey

Creative Lead/ACD/Lead Designer: Jane Hildebrand

Designer: Dasha Buduchina

ACD/Copywriter: Dana Krangel-Derkach

CD: David Kim

Producer: Emily Tarran

Activation Agency: Dorothy