HP Get Real Launch Campaign

Silver / Integrated Advertising Campaign / 2020 San Francisco ADDYs

With the rise of digital technology, printing has become obsolete. But there’s a bigger problem: technology has caused us all to lose touch with what’s real in our lives.

We pitched and won HP’s business by creating a campaign asking people to question their reliance with technology, then encouraging people to get real with the help of HP printers.

We put our campaign manifesto in the Sunday centerfold of the New York Times.

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