CRAVE THE STATS

Canadian hockey fans count and obsess over every single stat on game day.

So to let Canadians know that Uber Eats delivers almost almost anything for game day, we had to get Uber Eats on the stat sheet, too.

For the 2025 Toronto Maple Leafs and the Vancouver Canucks Home Opener games, we created larger-than-life (over 20 ft. tall, to be exact) Uber Eats bags, that doubled as trivia games where fans could win almost almost anything: Uber Eats gift cards, exclusive team merch, mascot and celebrity meet-and-greets, pop-up drumline appearances, and so much more.

TORONTO

VANCOUVER

Creative Lead: Sydney Lindsey

Senior Marketing Manager, Uber Eats Canada: Stephanie Laurin

Strategy and Operations Manager, Uber Eats Canada: Rasmus Dilling-Hansen

Production Agency: T1 Agency