merry maids

Merry Maids encourages moms to unapologetically embrace not having their shit together, and instead take time to treat themselves.

Merry Maids will take care of the mess.

out-of-home

Messages encouraging moms to embrace an imperfect lifestyle greet them along their journeys to & from work.

 

monthly leave-behinds

Moms are always apologizing unnecessarily, so we changed the definition of “sorry” for them. A line of “sorry” products will be left behind at the end of each month with a card reminding them to take a f***ing break.

Art Director: Justin Yang